True
True Relationships and Reproductive Health is one of Queensland’s most trusted providers of sexual and reproductive health services. With a history dating back to 1972, True delivers clinical care, education and community support across metro, regional and rural areas, helping thousands of Queenslanders each year.
Freckle partnered with True to support the launch of two key initiatives; Relationship Ready and Lady Peeps. We developed and implemented a full digital strategy across paid advertising and email marketing, including designing all creative assets and managing the end-to-end rollout. Each campaign was tailored to connect with its unique audience, driving awareness and engagement while staying aligned with True’s broader mission.
More recently, Freckle was engaged to support one of True’s key initiatives – the Menopause Network – by creating a unique, purpose-led brand identity. Our role was to develop visual branding that felt fresh and engaging, while staying true to the parent brand’s values of inclusivity, accessibility and support.
scope
Paid advertising and email marketing strategy
Design of marketing collateral
Meta advertising
Email marketing
Branding
Asset design
Advertising design
Email design
date
November 2022 – Present
