Vapiano
Vapiano is known for its fresh, handmade pasta, stone-baked pizzas, classic cocktails and indulgent desserts, all served in a relaxed, modern setting. With locations across Australia, Vapiano brings people together over good food, made from scratch.
Freckle works with Vapiano to create vibrant, engaging content across Instagram, Facebook and TikTok, helping the brand show up in a way that feels fun, fresh and true to the in-restaurant experience. We also manage Meta ad campaigns designed to boost awareness and drive bookings.
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Content creation
Community management
Organic social media management
Meta advertising
Influencer management
RESULTS
Achieved an 8% increase in instagram followers in the 2024–2025 financial year compared to 2023–2024
Instagram impressions grew by 2.5% year-over-year
TikTok follower count increased by 22.1% in the 2024–2025 financial year compared to 2023–2024
TikTok Video views rose by 2.5% year-over-year
TikTok Profile views saw a significant increase of 56.7%
date
May 2024 – Present
